History

History

From the very beginning, she met with success: she distinguished herself with her dress "Ma Griffe" made of a cotton fabric striped with green and white, which became the distinctive sign of the house. Born in 1909, Marie-Louise Carven married Philippe Mallet in 1939, brother of the architect Robert Mallet-Stevens, who designed the famous Villa Noailles in Hyères. From an early age, she showed an interest in fashion, making outfits for her pet cat. Carven was also her first client. Unable to find clothes with the couturiers of her time, she created a style in her own image that appealed to all women. She honored fabrics that were not yet widely used at the time: pink gingham, English embroidery and other Indian cottons. She cultivates spontaneity, youth is her inspiration. She eliminated artifice, favored comfort and ease, and reduced ornament. Carven's style is imposed in the street as well as in the fashion magazines. An insatiable globetrotter, the designer travelled extensively to present her fashion. She made several world tours in fifty years, exporting the image of the Parisian woman to the United States, Brazil, the Middle East and Asia. Nicknamed "the smallest of the great couturiers", Madame Carven retired after 50 years of creation. She passed away in 2015 at the age of 105. In September 2021, the opening of the flagship at 6 Rond-Point des Champs Elysées, the same place where Madame Carven began, sounds like a signal of rebirth for the label.

History

History

From the very beginning, she met with success: she distinguished herself with her dress "Ma Griffe" made of a cotton fabric striped with green and white, which became the distinctive sign of the house. Born in 1909, Marie-Louise Carven married Philippe Mallet in 1939, brother of the architect Robert Mallet-Stevens, who designed the famous Villa Noailles in Hyères. From an early age, she showed an interest in fashion, making outfits for her pet cat. Carven was also her first client. Unable to find clothes with the couturiers of her time, she created a style in her own image that appealed to all women. She honored fabrics that were not yet widely used at the time: pink gingham, English embroidery and other Indian cottons. She cultivates spontaneity, youth is her inspiration. She eliminated artifice, favored comfort and ease, and reduced ornament. Carven's style is imposed in the street as well as in the fashion magazines. An insatiable globetrotter, the designer travelled extensively to present her fashion. She made several world tours in fifty years, exporting the image of the Parisian woman to the United States, Brazil, the Middle East and Asia. Nicknamed "the smallest of the great couturiers", Madame Carven retired after 50 years of creation. She passed away in 2015 at the age of 105. In September 2021, the opening of the flagship at 6 Rond-Point des Champs Elysées, the same place where Madame Carven began, sounds like a signal of rebirth for the label.

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